The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral part of conventional marketing and business for ages not known. It seems like the topic of funnels in Internet-based business is becoming more popular.
The truth of the matter is that folks are eager to learn more about this concept of marketing and the best way to use it to enhance their online business marketing efforts. If you would like to know something more about the sales funnel for efficient Internet marketing I invite you to continue reading.
What is the Sales Funnel?
A marketing funnel isn't a funnel. For this marketing concept, "funnel", is used to visualize and explain the entire process of selling. The funnel is an easy comparison since it permits potential customers to be "Unqualified potential customers" on the top, and narrower chances for conversions to sales at the bottom.
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The top of the funnel or entry point to the funnel will be people we might consider to be "unqualified prospects" These are people who might require your services or products, but you have not yet contacted them. By the end of this funnel, a number of offers and sales actions after, you've received people who've obtained the product or service you offer and have made purchases as well.
The efficiency of the lead generation funnel is down to the fact that it permits you to monitor the potential buyers' behavior throughout the lengthy sales process. It is possible to predict the potential number of customers through the sales funnel, by knowing the numbers of qualified prospects at each stage of the process.
A sales funnel will allow you to see exactly what and where your sales process is failing or working, or if your campaign isn't getting enough potential customers at any point in the process. This will help you to determine where to focus your efforts and help you reach your goals in marketing. It's used as a method to gauge and manage the customers sales process.
The Sales Funnel Top - Front - End
The top of your sales funnel will be the most active area of your process and requires the most constant testing. There is no limit of front-end ideas. Your imagination and resources are your only limits.
The primary objective is to attract new clients and convert them to buyers.
Once a prospective client opts-in to your offer, they become "qualified". This is when the prospective customer, or "Unqualified Prospect", becomes an "qualified lead. They have taken a step that shows that they may be interested in your product or service.
You need to drive targeted traffic on your website, blog or squeeze page for your front-end to work. PPC adverts, articles marketing, PPC advertising, social media like Google+, Twitter and Facebook, YouTube, banners and blogs forums, content posting on forums and marketing are all excellent sources.
There are a variety of methods that you can use to "qualify prospects who aren't qualified". One of the more efficient methods is to use an online squeeze page, that allows you to provide something valuable that is relevant to your product or service that folks can get for free or drastically reduced price in exchange for their email address and name. The products offered include newsletters as well video, eBooks, email courses and related reports.
This shows that people are drawn to your sales channel at the front end. What happens to the back-end of your sales funnel?
The Bottom of The Funnel: The Back-End
The back-end, or bottom, of the sales funnel are where the major sales and profits occur. It is where you will typically find more expensive products in this area. These products would all be suitable for the same market, but they are offered in various formats, like video, audio and live interactions.
The major difference between the front and back-ends lies in the type of client as well as the cost of the product/service being provided.
While it's true that just a small percent, say 1-2% of the total number of people who enter your front end, will be in the back-end. This is fine, as this tiny group will be investing much more money.
Products and services that are front-end may cost less than $100, however back-end products, services, and services typically run in the 100s and 1000s. The back or bottom of your sales funnel is the primary source of revenue for an Internet business. This is also the most reliable part of this selling process.
The sales funnel can be as complex or simple as you would like to make it, as long as you have the right resources and creativity.
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